Team Building San Diego.
We craft your culture by design.
After working with hundreds of companies, we have developed a process that allows us to improve your Company's culture to attract and retain the best talent in the industry!
What is the vision for your company’s culture? Is your leadership team aligned on this vision? Are you hiring the right people for the right seats?
Let’s avoid assumptions & obtain the facts from your workforce to identify where to focus and what initiatives to invest in.
Changing culture involves influencing behavior and adjusting organizational processes for accountability and ownership.
We help you build high-performing teams through leadership development and manager training.
After working together, it’s time to measure and understand what improvements have been made.
We identify and build your internal culture champions team!
We are a network of business consultants, coaches, instructional designers, and org strategists that help you craft your culture!
We are your partner in solving real business challenges. We are trained to walk the line between business and people operations.
You can have the best products and technology, but it’s your people who will make your company successful.
Our People

Anya Soto is an Organizational Development Expert with a proven ability to develop and implement training strategies as well as organizational change initiatives.
She has designed and delivered custom solutions to clients like Rockefeller Foundation and Stanford University to help increase talent retention and engagement.
Having lived in three countries and experienced the life of a cultural “outsider,” she is passionate about diversity, equity, inclusion, and belonging (DEIB) and is always focused on providing people leaders with the tools they need to create truly inclusive and agile teams.
Anya is the founder of Culture Crafters, a network of performance consultants, professional coaches, facilitators and instructional designers that help organizations to develop and implement customized training strategies and change initiatives. Culture Crafters are your partners in finding solutions to decrease turnover, increase engagement, psychological safety and profitability as a result. No client is the same, so we pride ourselves in creating custom solutions.


Lauren is a former high performance rhythmic gymnast, representing Canada as both an athlete and as national team coach for many years. After retiring from sport, Lauren moved into the arts sector where for 18 years, she managed operations at the Randolph College for the Performing Arts, Canada’s premier training institution for musical theatre performers. It was during this time that she discovered her love for leadership development and humanizing organizations through coaching. Coaching provides a sense of connection, belonging and significance in a world that can sometimes seem isolating or overwhelming.
She has a private leadership coaching practice, is a Team Member with Sport Law and since 2017 has been a leadership coach for the Canadian Olympic Committee Olympic Co-op program. Lauren supports leaders who want to have a bigger impact in their world by helping them lead from a place of humility, authenticity and heart. Lauren is dedicated to helping visionaries achieve breakthrough performance.
Favourite quote: “Out beyond ideas of wrongdoing or right doing there is a field. I’ll meet you there.” -Rumi

From a business perspective, Susy has spearheaded multiple transformation and automation projects as well as global expansions of teams. She has also developed top-rated onboarding programs; HR operating models and strategies; and managed multi-million dollar budgets and 1,000s of employees for Tech Unicorns (Clearco & ApplyBoard), Global Industrial Businesses (General Electric, 3M), and Global Financial Services (Manulife/John Hancock & Allianz Partners).
In terms of credentials, Susy holds an MBA from the Ivey Business School at Western University. She has also attained several coaching designations, including the Harvard Coaching Strategies certificate and a NeuroCoaching ICC designation. Susy is recognized as a Women of Influence.
Susy speaks English, Spanish, Portuguese, and French. She is a proud champion of diversity and a passionate community builder.


In 2011, motivated by a certainty that all individuals are capable far beyond their circumstances and past, Carol pivoted and launched “Shift Happens” a registered Canadian charity, to bring coaching to vulnerable teens and individuals, struggling to find meaning in their life.
As a rebel and rule-breaker in the best of ways, Carol has always challenged broken, conventional models, calling for radical change in businesses and individuals when required. She sees not what is – but what can, and will, be. Carol dares to go where others might waver and does so with a playful, take-no prisoner approach.
Another arena she loves to dance in is sharing neuroscience tools with organizations and individuals that want to create stronger teams through neuroscience and brain integration. She uses simple easy to use tools and language that provide an immediate and lasting effect on our changeable brain.

Jardena’s mission is to help organizations become healthy, productive and fun. She is out in the field consulting to the Fortune 50 on Organizational Agility.
Our Clients
We’ve worked with these companies and family-owned businesses to overcome the challenges that naturally emerge as you grow and scale.
Get your unique proposal
Customized to your people
Shaped for your industry
Crafted to meet your goals






